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Day 4 – Friday April 11th

Some relevant milanesi offer tips for what visitors absolutely must do with their days at Salone del Mobile 2014


30. Pasticceria Liviana
via Francesco Hayez, 14

I love this family–run café–pastry shop for its unforgettable croissants, but also for the wonderful savoury products. Their added value are the tables located outside: perfect for a breakfast en plein air. Liviana is on a cross street of via Eustachi: a lively, beautiful and interesting area. Not far from the pastry shop, a couple of contemporary art galleries where you can go after breakfast.

Francesco Mandelli

31. Kaleidoscope Project Space
via Macedonio Melloni 33

Recently inaugurated, it is an interesting space, architecturally speaking – it has been obtained from a renovated former workshop – and not only. Functionally, in fact, it is a hybrid place, aligning the exhibition space – sort of a revisited gallery – to the editorial offices of the magazine: I like this double identity of the place very much. I think it could become a real template both for special projects and for events. Have your eye on this address, one of the news in the city.

Marco Velardi
Creative director De Padova

Villa Necchi Campiglio, Illustration by Karin Kellner

32.Villa Necchi Campiglio
via Mozart, 14

This villa was built in the ‘30s by the Italian architect Piero Portaluppi, and it’s a terrific place. Furthermore, it is located in a wonderful district of Milan. Villa Necchi Campiglio is an inspiration to me, the synthesis of the class and elegance of Milan. I do not live very far from there, and I often go there to have a tea at the café of the internal winter garden, o simply for a chat with the girls working there.

Pierpaolo Ferrari

33. Pinacoteca Ambrosiana
Piazza Pio XI, 2

A place that is one of its kind, to be discovered, an extraordinary environment in which some of the masterpieces made by the most important artists of the Italian and European Reinassance – for instance, the Da Vinci’s Codex Atlanticus. An invaluable treasure of the Italian culture, that we hope to promote and valorize.

Maia Guarnaccia
Global brand marketing and communications director Yoox Group

Studio Museo Achille Castiglioni, picture by Francesco Pizzo

34. Studio Museo Achille Castiglioni
Piazza Castello, 27

A magic place that I always suggest to any friend coming in Milan. A chamber of treasures, an immaginific path to get lost into the endless creativity of an extraordinary man. The mood, the objects, each corner or detail can open an astonishing new world to you. If possible, ask for a private visit, Giovanna, his daughter, will hang around with you, with anecdotes, memories and stories which will get you closer to an unexpected Achille Castiglioni.

Edoardo Bonaspetti
Publisher Mousse Magazine

Focus on: Studio Museo Achille Castiglioni

One of Italy’s most renowned designers, Achille Castiglioni (1918-2002), has spent much of his career in this studio, leaving his signature imprint. Located in an historical building at the very heart of the city, just across the medieval Castello Sforzesco, this small studio is now open to the public, as a museum in his own right. In 2006 Castiglioni’s heirs have signed a deal with the Triennale museum in order to open the space to visitors. Full of books, unique furniture pieces and artifacts of all sorts, the studio conveys the creative atmosphere in which the famous designer used to work. It’s divided in three rooms: the first features prototypes and models, the second drafting machines and other tools. Finally, in the third room there is Achille Castiglioni’s private collection – as a university professor in Milan and Turin, indeed, he used to bring design objects to his classes, in order to teach students the significance and the evolution of design, and those objects are now on display


35. La Vecchia Latteria
Via dell’Unione, 6

It is a vegan dairy shop, and it’s my favourite place for dinner. La Vecchia Latteria is located at the heart of Milan, between Missori and the Dome, and it is a real institution: it has been open for over 60 years and it has always offered southern vegetarian Italian cuisine.

Pierpaolo Ferrari

36. Antica Trattoria della Pesa
viale Pasubio, 10

One of the oldest trattorias in Milan, it was opened in 1880. And still it the reference point for eating traditional courses from the Milanese tradition. Food is amazing: among the best proposals, for sure the risotto alla milanese with ossobuco (a Milanese specialty of veal shanks). I personally love the chocolate soufflé, topped with melted chocolate at the table: I’ve lived close to the Trattoria for years, and I feel like an ‘ultimate Brerian.’

Giovanna Battaglia
Fashion editor

Ceresio 7, picture by Francesco Pizzo

37. Ceresio7
via Ceresio, 7

Up to me, one of the best new places to go. For the view you can enjoy (it is on the rooftop of the former Enel building), for the interiors, designed by Dimore Studio, and for the chef, Elio Sironi, tired of molecular cookery. It is a bar, a restaurant, and it also has two pools, yet the mix between vintage and custom –made furniture softens the atmosphere, not too luxurious. Not bad for a lunch, thanks to the incredible light (even when it rains).

Barbara Stefanelli
Deputy Editor in Chief Corriere della Sera

38. Dry
via Solferino, 33

Opened last June, it is already a very popular place: Dry, the latest place opened by Andrea Berton, is perfect to spend a relaxing night with your friends, sipping your cocktails and eating pizza, reviewed through interesting lens.

Silvia Negri
Owner Negri Firman Pr Agency