Gucci ha creato un account Instagram dedicato all’arte

Di Gucci abbiamo parlato recentemente e proprio per motivi legati all’arte: la mostra di The Artist is Present, voluta da Alessandro Michele e curata da Maurizio Cattelan, inaugurerà a ottobre a Shanghai. Ma quello cinese non è l’unico progetto della casa di moda fiorentina ad avere a che fare con l’arte: ne è già nato un altro, comparso qualche giorno fa su Instagram.

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Title: Portrait of Maria de’ Medici Author: Agnolo Bronzino Museum: Uffizi Gallery, Florence ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Maria de’ Medici, depicted in this 16th-century Mannerist portrait, was a member of Italy’s famous Medici family, a powerful banking and political dynasty who also became patrons of the arts. Maria, a daughter of the Grand Duke of Tuscany, was a lovely, highly educated young woman, who tragically died at the age of seventeen. In this portrait, painted when she was eleven and in the @uffizigalleries, her delicate youth and beauty seem to radiate out of the canvas, forever preserving this beloved young woman in time. #GucciBeauty #Uffizi— @lrsphm Courtesy of MIBAC/Gallerie degli Uffizi

Un post condiviso da Gucci Beauty (@guccibeauty) in data: Set 17, 2018 at 3:04 PDT

Del nuovo account Instagram @guccibeauty ha scritto anche The Cut. A giudicare dalle 24 immagini pubblicate finora, Gucci Beauty sembra porsi l’obiettivo di garantire ai suoi follower una dose quotidiana di bellezza, intesa come arte, storia e cultura, proponendo opere d’arte poco conosciute ma non per questo meno “instagrammabili”, in particolare ritratti.

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Title: Portrait of a Court Lady, Seated Half Length in an Embroidered Robe, Holding a Flower, mid 19th century Author: Chinese School Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Shanghai School of painting introduced a fresh alternative to the then-dominating Literati style. Western-influenced brightly colored portraiture was among the newly adopted styles, a direct reaction to the demands of Shanghai’s mercantile elite who craved something distinct from the traditional aesthetics of the Chinese scholarly and gentry classes. This 19th-century portrait captures the era’s distinct stylistic elements, which included a brightly-colored palette (as depicted in the blues, greens, and reds of the subject’s clothing and large, dangly earrings) and exaggerated physical form. #GucciBeauty — @britticisms Photo © Christie’s Images / Bridgeman Images

Un post condiviso da Gucci Beauty (@guccibeauty) in data: Set 14, 2018 at 10:09 PDT

Ogni immagine pubblicata è accompagnata da una breve descrizione che consente di osservare l’opera da diverse prospettive, richiamando l’attenzione su specifici aspetti legati alla bellezza e fornendo un minimo di contesto. Piccole lezioni di storia dell’arte su Instagram.